Platform Coordinator Brian King penned an op-ed about opportunities created by #bigdata and ICTs in agriculture, as well as potential dangers of an increasingly digital sector.

King writes that, “We recognise that the environment is changing very quickly, and ethical frameworks struggle to stay abreast of the rate of change. Ethically, we are required to inform farmers of all the ways we would anticipate using their data and secure their consent and yet, sometimes, the notion of truly informed consent is complicated by new methods and learnings. At our upcoming Big Data in Agriculture Convention, we’ll propose a more dynamic approach to consent built on continuous interactivity and partnership with farmers that we hope will help us navigate this complexity while securing the benefits of digital services, and personalisation at scale.”