PRIDE™ (Progressive Rural Integrated Digital Enterprise)
The PRIDE™ (Progressive Rural Integrated Digital Enterprise) is a platform powered by the TCS mKRISHI® and designed to enhance the climatic and market resiliency of its farmer members while increasing their financial resiliency. For example, during the crop planning phase, the past, present and future information on the climate and market front are used to advise farmers on the best crops for the particular piece of land, among other services.