Implemented in:


Primary users:

Food system component(s):

Food system activity/ies:

Type(s) of digital intervention:

The PRIDE™ (Progressive Rural Integrated Digital Enterprise) is a platform powered by the TCS mKRISHI® and designed to enhance the climatic and market resiliency of its farmer members while increasing their financial resiliency. For example, during the crop planning phase, the past, present and future information on the climate and market front are used to advise farmers on the best crops for the particular piece of land, among other services.


The information is encapsulated in the AgriCrol™ (Agricultural Crop Protocol), a revolutionary repository of information which is completely personalized. By following the information in the AgriCrol™, the farmer is assured of significant climate and market resiliency which is further enhanced through aggregation facilitated by the PRIDE™, disease and pest detection, weather prediction and so on. As we come closer to harvest, various market resilient steps such as market linkages, post-processing, storage options are introduced which enable the farmer to become “climate-smart” and “market-smart”.

Estimated number of active users:

  • At inception: 
  • At time of last report: 

Evidence of impact

  • Reduction in pesticides: 15%
  • Reduction in fertilizer usage: 10%
  • Average increase in yield – 48%
  • Average increase in profitability: 45%
  • Average increase in compliance to best practices: 75%
  • Increase in rural employment

➥ Economic impact: 

Increased volume of sales, Increased yield, Increased market access, Increased access to credit, Reduced transaction cost, Reduced production cost, Received higher product prices

➥ Environmental impact: 

Increased efficiency in agro chemical use, Increased resilience to climate shocks , Increased access to weather information, Increased access to agricultural information services in real time

➥ Social impact: 

Increased women participation, Increased youth participation, Improved social capital, Increased economic mobility, Enhanced social inclusion, Improved social equity, Enhanced social well being

➥ Technical impact: 

Increased technology adoption, Improved information dissemination, Increased labor demand, Increased the need for agricultural extension agents, Better support for extension agents

➥ Impact on overall efficiency

Decreased efficiency by 51-75%