Crop2Cash is a data-driven initiative created by young people, for young people. It trains young people as extension agents and market linkage personnel and uses them to operate the platform and related artificial intelligent Apps.

The idea concept for Crop2Cash is to create simple and easy to use service for any farmer to connect to multiple markets using an artificially intelligent Facebook Messenger bot that lets farmers connect to multiple agricultural e-commerce platform easily without having to worry about internet or user friendliness of a generic e-commerce website. This enhances a close interaction with farmers and other relevant stakeholders such as processors, input suppliers, etc.