Guess the rain: Kenya gamifies climate change to help farmers
In the “Let it rain” challenge, farmers can take to their mobile phones to predict what day the rainy season will start
NAIROBI, Nov 28 (Thomson Reuters Foundation) – Kenya is gamifying climate change – challenging farmers to guess the rain in a bid to reach a remote audience with agricultural advice and ensure yields stay steady as climates change.
Created by The Mediae Company, the “Let it rain” challenge launches on Feb. 1, when farmers will be free to take to their mobile phones to predict what day the rainy season will start.
Not only will winners receive a cash prize of up to 100,000 shillings ($1,000), but every entrant will gain free access to iShamba, a farmers’ information service.
Shamba means “farm” in Swahili and the online service – which already has 300,000 subscribers – offers advice on everything from pests to plants.
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January 17, 2020
South Asia Correspondent
Thomson Reuters Foundation
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